Hotel Tech Event 2026 in Belgrade –
A Successful Step Into the Future of Hospitality

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On 19 March 2026, the regional hospitality community gathered at Hotel Zijin, Belgrade, for a powerful one‑day Hotel Tech Event that brought together hoteliers, technology leaders, and solution providers from across the Adriatic region. The event, organized under the SmartHotelAI ecosystem and supported by partners like Robotina d.o.o. and Revvera, delivered a full day of innovation, insights, and practical demonstrations.

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A Strong Lineup of Technology Solutions

Participants had the opportunity to experience live demonstrations of key hotel technologies shaping the future of operations and guest experience. The event showcased:
• PMS – Property Management Systems by protel / ResortInfosys
• CRS & online booking engines by PHOBS / HSS
• Revenue Management Systems
• Smart room & energy automation technologies by Robotina and TRS
• Self check‑in / check‑out kiosks by Revvera
• F&B and upselling tools by Octopos
• Operational optimization tools by Revvera

These categories mirrored the promotional content from the invitation emails and newsletters, giving attendees a unified and clear picture of the modern hotel tech ecosystem.

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High Engagement & Valuable Discussions

According to related inbound communication, partners highlighted strong interest and continued cooperation around the event. The collaborative atmosphere encouraged vendors to invite their networks and contribute to expanded reach throughout Serbia and surrounding markets.
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A Regional Hub for Innovation

As emphasized in the Save the date: Hotel Tech Event in Belgrade newsletter, the event acted as a central point for digitalization, AI trends, and integrated hotel operations—from PMS and guest communication tools to payment automation and smart room systems. The event positioned Belgrade as a strategic meeting point for hospitality transformation.

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Why the Event Was a Success

Feedback from attending partners, internal coordination emails, and participation metrics all point to several success factors:
• Strong partner network support (SmartHotelAI, Resort Infosys, TRS, Robotina, Revvera, PHOBS, Octopos…)
• Clear communication and branding coordinated via your internal teams and newsletters, including updates handled by Uroš Ferlin and others.
• A focused agenda showcasing practical, ROI-driven hotel technologies
• Meaningful 1‑to‑1 discussions enabling hoteliers to evaluate multiple solutions in one place
• Relevance to current operational challenges: automation, guest convenience, cost efficiency, and digital transformation

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A Step Forward for the Adria Hospitality Sector

The event reinforced a message echoed in all pre-event materials:

The future of hospitality is integrated, intelligent, and experience‑driven.

This year’s Belgrade edition not only demonstrated that future—but showed that the region is ready to embrace it.

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